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Bow to Toe Cheer and Dance

Project Description

Bow to Toe Cheer & Dance is a dance, cheer, and youth sports apparel company located in Eastern Idaho. As coaches themselves, they saw a need for a local business that could provide warmups, apparel, and accessories for local teams and schools.

We knew that women - especially moms and coaches - were their target audience, so we wanted the branding to be cheerful and fun. In addition to several logo variations, I also created several elements in Illustrator to go with their branding.

I was also able to design business cards, tag labels, and a large 4 foot by 10 foot long advertising banner to hang in a local warehouse gym. Lastly, I also helped them get their social media pages started with a Facebook banner and content creation for Instagram.

Branding, Website, Social Media Content, Print and Banner Design