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Jill's Dough-to-Go

Project Description

Jill's Dough-to-Go is a cookie dough business located in Burley, Idaho. While they currently sell cookie dough for people to take home to bake, she eventually wants to incorporate other types of dough including cinnamon rolls and dinner rolls. She also hopes to get into catering or selling baked goods for events, such as weddings.

My goal was to give her a brand that is eye-catching and unique, something that sets her apart from her competitors. I also wanted to make sure not to make cookies the focus since she will have other types of dough as well.

Our final concept features two san serif fonts that are clean yet friendly. The dashed line is added to imply motion and incorporates the "to-go" play on words. Because our target audience would be mostly women and brides, I added a little heart on the whisk to bring in some color.

Branding